2010.04.25
Volvo S60 - The concept of genesis
At the Geneva international press conference, the CEO of Volvo Cars, Stephen Odell declared the following about the all new Volvo S60: (more…)
2010.02.12
Teleclub Sport
When Mediatec Dream Team produced graphics for TV channel Teleclub Sport, they contacted edithouse to help them out with design and animation. The graphics would be used for the live football broadcasts of the Swiss Super League, the largest league in Switzerland.
2010.02.12
AIDSspace
There is an estimated 33.4 million people living with HIV around the world today, with 7400 new infections every day. The Joint United Nations Programme on HIV/AIDS helps mount and support an expanded response to AIDS – one that engages the efforts of many sectors and partners from government and civil society. As a step to expand informal and established networks to include more people interested in HIV and help everyone engaged maximize resources for a stronger AIDS response, UNAIDS has created a social networking site called AIDSspace.
Edithouse was commissioned to produce a 60 second film that introduces AIDSspace and its value to the community.
2009.11.23
EDITHOUSE, proud sponsor of TEDx Göteborg
“Edithouse has always aimed at being the place to go to for creativity, inspiration and knowledge. The phenomenon TED stands for Technology, Entertainment, Design; all cornerstones in edithouse day to day business, so when we had the opportunity to help out sponsoring TEDx Göteborg there was no hesitation from our part,” says Niclas Bergman, founder and CEO of edithouse.
2009.10.05
C30 launch site - piece by piece
380 short films with alpha included, an animated backdrop consisting of both photos and 3D buildings, and a combination of filmed and digital humans in the foreground. This was what edithouse had to deliver to Euro RSCG 4D in order for the new C30 site to be launched.
2009.10.01
Local big format
In time for the opening of Marieberg’s shopping mall in Örebro, the agency Bulldozer in Karlstad was asked to produce 3 commercials. “We had done a similar local job and Marieberg really liked it,” says Pontus Rolandsson, project manager at Bulldozer
2009.09.30
edithouse adds color to Nelly
To color grade a movie or a TVC is very much to enhance and improve what’s already there. You’ve got the material you’ve got. If there’s no color information in the image you’re working with, then you’re rather limited as color grader. “With that in mind it was a lot of fun to go through the material that Carl and Jim from Relax film brought with them from the shoot,” says Anders Hjelmström, color grader at edithouse.
2009.09.30
C30 styling kit
Towards the end of summer Edithouse was commissioned by ad agency SCP to make three
films that presented the Volvo C30s new accessories and styling kit. Besides being presented in traditional ways, the films were also to be projected onto the windows of a specially constructed Volvo C30 at the Frankfurt Motor Show.
2009.09.28
Pixels in Frankfurt
In mid-September, the 63rd International Motor Show was held in Frankfurt. Volvo showed off their upcoming news in a booth largely characterized by a slightly different form of graphics.
2009.09.25
Edithouse wins award in Frankfurt
Autovision annually rewards the foremost within the automotive film industry. This year the festival took place at the International Motorshow (IAA) in Frankfurt. Among 238 competing submissions edithouse won silver for S60 Concept Launch. “Since Autovision is focused on automotive films the competition is quite fierce, and that makes this award even more fun to get,” says Niclas Bergman at edithouse.
We would like to take the opportunity to thank A+A Communications and all involved in the project.
2009.09.25
Things that fit in a car
Accessory films for cars have traditionally focused on the technical side of things, and not as much on what it can do for the user. Edithouse was commisioned by SCP to produce 3 films that show some of Volvo cars accessories in a slightly different way.
2009.09.02
RED - field test in Monaco
Up until now film has been the quality to strive for when it comes to moving images. Both in terms of color depth and depth of field. However, it’s rather knotty to work with - you have to change film mags repeatedly, it is expensive and the post process is cumbersome.
Now, with the RED camera, you get the best of both worlds. Edithouse’s been using their RED camera for about a year now, but used it in controlled conditions, mostly in the studio environments. Time to put the RED through a field test.
2009.04.30
Kitchen of tomorrow
Edithouse produced a number of films together with Marie Hernmarck at SCP for the Geneva 2009 car show. A future kitchen environment, complete with a fridge, sink, book shelf and kitchen island, had to be created. The task Edithouse faced: with the use of film show a strong future vision of morning routines in the kitchen to be, in which information moves freely.
2009.04.29
Canon Eos 5DMk II in action
The technical development within the film industry has literally exploded over the last couple of years.
Recently Canon released a digital stills camera with the capability to record film in HD resolution. This is rather amazing considering the size of the camera. Canon Eos 5D Mk II has a full 24×36 mm 21 million pixel CMOS-image sensor, and can record 1920 x 1080 progressive at 30 fps.
2009.04.01
Edithouse inundated with awards
An impressive 2 gold and 3 silver was awarded to edithouse when the winners of World media festival was revealed. World media festival was founded in 2000 and is an international competition for audio visual media. (more…)
2009.03.25
Hybrid Promise
Volvo Group can offer working hybrid engines, the best solution on the market. This was the stand point of Volvo Trucks during the ”IAA Commercial Vehicles” show in Hannover 2008. On that note three editions of a film, “Hybrid promise”, was produced: one for Volvo Group, one for Volvo Buses, and one for Volvo Trucks. (more…)
2009.03.15
Cotton balls, cardboard and what-not
Imagine hundreds of motor journalists standing i Geneva gazing at huge monitors while waiting for the CEO of a major car corporation to make his entrance. Imagine it’s your job to get the attention of these journalists. Get their attention, make them come to the booth, and stay there. These motor journalist has just been to the american, italian, french, spanish, and german press conferences.
It’s 3 march 2009, the time is 13.15, and something must go up on the screens. What?
2009.03.15
Edithouse co-producing “The fox”
Principal photography just wrapped on Emanuel Claesson’s short film The Fox. As co-producer Edithouse provided equipment, technical advise and post.
2009.02.26
At last! The new showreel from Edithouse
We now have an updated showreel. It’s always hard to squeeze everything we’ve done in just a few minutes and make sure it doesn’t end up one big mess. More showreels will be coming up.
Check out the latest one in full HD here.
2009.02.26
Volvo Trucks thought new
Volvo Trucks took a bold and wise decision when launching their new security systems. The usual thing would have been to go for traditional commercials, with footage of trucks. But Per Sundström, Manager PR & Online Communication at Volvo Trucks, had something else in mind:
– We wanted to make films that were explanatory and selling at the same time. They should also be designed for use in different formats and contexts. Infomercials was to be the choice. Short, simple, explanatory films. They proved to be useful in the education of our European sellers, as well.
2009.02.26
The new social web and how to make it work for you
Introducing Digitelligence™ by Edithouse
New times call for new methods. Everybody knows that there is something called the internet. Nobody knows what the internet is. Is this true? The correct answer is yes. Today more and more communictaion is spread over the web. It’s so different from traditional communication that new methods are necessary. For example, it’s crucial to get a grip on the communicative streams on the new social web. This is why we are now introducing the service we call Digitelligence™.
2009.02.26
Behind the scenes: Volvo S60 Concept
How do you visualize a visualization, in this case, the Volvo S60 Concept? The PR department at Volvo Cars addressed A+A Corporate Design, who sought the assistance of Edithouse Communication. Time and place were known: the Motor Show in Detroit, 2009. The concept was of course a known factor. As was for the film to create buzz. (more…)
2009.02.26
What does a vfx artist do?
When the client returns from location and you see a microphone-in-picture or a lighting case not supposed to be there, you have a problem. That’s when you go looking for a vfx artist. The very same vfx artist is also capable of sticking advertising posters on a London bus without the owner’s permission, let a bald person grow an afro – in short, fix most things afterwards. But the vfx artist needs software and powerful computers.
2009.02.25
Welcome to Our World
That’s the title of the brochure produced by West Sweden Chamber of Commerce and Industry in cooperation with Edithouse Communication. Along with the brochure ten films films were produced. The films were shown at the event arranged in the Scandinavium Arena, visited by some 8,000 students about to leave school.
2009.02.25
Instead of a Powerpoint presentation…
It’s true that creativity is overwhelming on the internet. Nevertheless frameworks and methods tend to become static and unoriginal. Hani Farran, art director at Edithouse Communication, had different ambitions:
– The client, Scandinavian Premium Resorts, wanted a powerpoint presentation and a website. I thought: why not let the website also be a presentation for use at meetings and so on?
2009.02.18
Edithouse – a household name in car films
The past six years have been really intense. We have filmed cars, trucks and buses – all around the world. We have delivered more then thousand films: Commercials, films for the internet, films for motor journalists, films for exhibitions, and so on. It’s really an opportunity to create an integrated film communication on behalf of Volvo Cars and Volvo Trucks.
2009.02.15
Edithouse workflow
Edithouse started as a post production company back in 1996. The idea was to create a resource with film equipment just as advanced as London or New York. To have within reach all the tools a film maker needs. Early on, we invested in Autodesk FLAME and Autodesk SMOKE, introducing brand new technology for tracking etc. this technology made it possible to keep exact track of a defined zone. A logotype, for example. Flame also introduced technology where you in fact built your own film equipment. You created a tree of functions.
