The most important thing when filming cars is to mirror light in the paintwork. Grey weather makes the car look lifeless. We were asked to film the Volvo V50 in Copenhagen in October, a month with very few hours of sun. The challenge then became to create our own “sun”.
We built mirrors, one meter in height, with handles to be able to angle them to the right position. These mirrors made it possible to transport and aim the light in our preferred direction. This gave us sunny and warm images, despite the fact that it was raining half the shoot. Now the film is running as a commercial on TV, produced by Forsman and Bodenfors.
Volvo V50 were shot and produced by Edithouse Film Works in October 2010, commissioned by SCP