Since the new V40 is packed with features, we wanted to film it in the real life situations where it’s supposed to operate. In situations that potential customers can relate to. We depicted this by creating the character Jim whose daily routines like work, visit to the gym and socializing with his acquaintance gets woven together with the presentation of the V40s functionality. We wanted to home in on what Volvo as a brand stands for. The’re offering cars that promote active leisure.
The film was awarded at the World Media Festival 2013.
Produced by Edithouse Film Works in april 2012. Commissioned by A+A for Volvo Cars.