When the chlorophyll is working it’s magic nature gets painted in accent colours. It therefore felt like a challenge to create the feeling of summer in the middle of grey Swedish winter.
Erik Eger, Director: ”As a director I get inspired when spending time in the environment I’m supposed to visualize.”
To enable that kind of creative basis visits to warm environments were made, such as hothouses and the rain forest room in Universeum.
Erik Eger: ”When you dwell in 20 degrees, you awaken connections and images that usually stay buried during winter. The more senses involved, the stronger the inspiration.”
The creative result of the green study visits later functioned as a map for the film crew when building a summer paradise on a sound stage. With the cooperation of Blomsterlandets’ gardeners and along with careful lightning you could almost smell the scent of summer.Blomsterlandet was produced by Edithouse Film Works in Mars 2011, comissioned by Stendahls.