BETWEEN LIGHT AND DARK
Volvo is proud of their Scandinavian heritage and it has always been a big inspiration. This film that will be played in motor shows all around the world, was supposed to remind of Volvos roots, to capture the essence of Scandinavia.
The challenge with this was to find the road between two genres, nature film and car product presentation. It couldn’t be either but still needed elements of both.
We wanted to speak to the wievers emotions and recollections. We wanted to convey the smell of grass, the feeling of sand between your toes and so on.
Niclas Bergman, Director ”Speaking from a scandinavian viewpoint, we have learned to live between sunshine and rain, between winter and summer, between light and dark. Because of this, I think that we also have learned to appreciate the beauty of the moments in between. This is our scandinavian heritage.”
Even the music, composed in house inspired by Jan johansson, goes along with the concept of balance. It had to include both major and minor chords to reflect the mood of Scandinavia.
Produced by Edithouse Film Works in august 2013. Commissioned by A+A for Volvo Cars.