TOUCH OR BECOME INVOLVED
As society becomes more and more dependent on technology. As communication via android phones and social media is becoming more common than physical interaction. One can speculate whether this leads to a kind of dehumanization.
With Sensus Connected Touch you can, no matter where you are, with a simple gesture of a finger, send a picture to Grandma or share a song with someone. With this film we wanted to highlight that a system like this is not just about the technical / literal touch, but also about the possibility of touching peoples emotions, human touch.
Produced by Edithouse Film Works in december 2012 for Volvo Cars.