When a new car is presented at an International Motor Show, there is a traditional presentation structure. A countdown loop will usually start the event. This is followed by a reveal video where you see a first glimpse of the car. Then the car itself is revealed in front of the audience and the company CEO talks about it’s features.
This time we felt like doing something new. So we made two movies. We made one film that was shown before the unveiling of the car, landing in the question “What would be the perfect car?”. Then, instead of letting the CEO talk about the car’s features, we did a film showing this. A movie that explains why the XC60 Plug-in Hybrid Concept is the perfect car.
XC60 Plug-in Hybrid Concept was produced by Edithouse Filmworks in januari 2012 commissioned by A+A