This film was made for the exhibition CES, where Volvo along with POC and Eriksson introduced their collaboration project: the POC helmet, with the worlds first private security system for cyclists.
When you ride a bike you always need a 360° awareness - even if you are an experienced cyclist an accident could happen anytime.
In the helmet there is a Bluetooth device connected to your smartphone. The smartphone is then connected to the Volvo Cloud. This makes both the cyclist, and any car driver connected to the cloud, aware of each other when in each others vicinity.
For example: if you are riding on your bike in the city, with a lot of buildings and obscuring corners, you might not see the Volvo car coming towards you. The helmet notices it however, and gives you a ”heads-up” with a blinking light and vibration calling attention to that an accident might happen.
Edithouse also produced a teaser before the exhibition to awaken interest and create curiosity about their collaboration.
Produced by Edithouse Film Works in December 2014 for Volvo Car Group.