A 360° show with a unique screen format - a 100 meter wide rectangular film, all put together with a D3-system and 44 HD projectors. The result was a truly spectacular experience for the visitors of the Paris motorshow.
The press conference for the All-New Volvo XC90 used mainly pre-recorded material of the spokesmen and added speech-support. All the spokesmen of each expertise area were filmed separately in advance and then supported with advanced multi layered graphics and films reflecting Volvo's Scandinavian heritage.
Produced by Edithouse Film Works in September 2014.
Commissioned by A+A Communication for Volvo Cars.