In January 2016 Volvo Cars released their new car Volvo S90. The new Volvo S90 does not only come with a new designed and fully elegance in a car, it also comes with a new fundamental technology.
This is like an all new DNA for Volvo, a DNA that we decided to show with a bit of playfulness in our release film. We wanted to give you a glance at the elegant DNA of the new Volvo S90 without going in to much on product information and technique.
The pre-production was the main thing. Every single detail was planned in advance to later on be programmed into a Motion Control system.
For this film the challenge wasn't to match 3D to real life, but the way around. Matching real life persons into a pre produced 3D landscape was the challenging part.
Produced by Edithouse Film Works in November 2015
Commissioned by A+A Communication for Volvo Car Corporation