In a product presentation there are many technical aspects that has to be covered. You don’t want the audience to loose attention and miss out on some of the new functions the car has to offer. When making a film like this there is therefore extra important to search for a way of grabbing the wievers attention.
This time we wanted to give it the shape of a reportage, a little more easy going and fresh, with a moving camera. By using the energy of a news reportage we could enhance the feeling of discovery. Like a reporter telling the latest news.
Produced by Edithouse Film Works in april 2013. Commissioned by A+A for Volvo Cars.