Polestar 4 Gotland

Production for Polestar 2023

In our latest film production, we had the opportunity to showcase the new Polestar 4. Our goal was not only to capture its dynamic driving characteristics but also its speed, elegance, and raw power.

The filming locations were carefully chosen to enhance the visual storytelling. Each scene was meticulously choreographed to accentuate the car's agility and pure performance capabilities, while also conveying the adrenaline-pumping excitement of driving the new Polestar 4 on the Gotland Ring Race Track.

Client Polestar

Charlotte Sjöstrand, Charlie Cronborg, Susanne Lidman, Andrea Malanski,

Car tech: Jimmy Herkules

Car Transport: Mikael Danielsson

Producer: Josefine Nyberg

DOP: Carl Rasmussen

Camera Car: Moviebird

Drone: Aircam, Daniel Casselby, Fabian Tellermark

Car Transport: Mikael Danielsson

Offline Editing: Ludvig Woll

Online Retouch: Johan Tunell, Alejandro del Castillo

Grading: Johan Tunell

Music: Lisa Nordström

Volvo Cars EX30 Barcelona

Production for Volvo Cars 2023

Showing off Volvo’s newest electric car in Barcelona, we had the pleasure to film both in the city center of Barcelona and amidst the beautiful scenery of Montserrat right outside the city.

As preparation for the EX30 Global Media Test Drive, we shot B-rolls and moving statics of the cars showing its design and functionalities.

The material is produced to be shared with journalists reviewing the cars while driving around Barcelona.

Client Volvo Cars

Ben Foulds, Kris Wood, Matthew Robinson

Car tech: Egon Vikström

Car transport: Viktor Nielsen

Director: Niclas Bergman

DOP: Fabian Tellermark

Producer: Beatrice Ruderfors

Editing: Jonas Eriksson, Alejandro del Castillo

Grading, Online and retouch: Jonas Eriksson, Alejandro de Castillo

Local production company: Rabagast

Skynamic, Car Shooting

Polestar MY24 Line Up

Production for Polestar 2023

Polestar is expanding their portfolio of cars, and here our task was to highlight design updated. Thus we had the pleasure to spend a couple of days in Provence, France to get this fantastic footage.

One of the challenges during the days allocated to this location in Greoliers was the security. When two cars drive in both lanes in the mountains, we always establish that the security is closely ensured. We closed off the road for oncoming traffic as the cars are filmed in both lanes.


This film is 1 of 2 films that were included in covering different sites of Polestars markering needs.

Client Polestar

Daniel Lidén, Annika Trana Lagerholm, Charlie Cronborg

Director: Daniel Lidén

DOP: Olle Kirchmeier

Producer: Josefine Nyberg

Assistant Director: Ludvig Woll

VFX: Haymaker

Editing: Johan Tunell, Jonas Eriksson, Alejandro de Castillo, Niklas Hedenbeck

Grading: Tint Post

Online and retouch: Johan Tunell

Local production company: Rabagast, Eloi Torres, Cristobal Martin, Moi Torne, Vicenc Benet

Polestar Experience LA

Production for Polestar 2023

In the midst of the dark winter we got the opportunity to exchange the snowy Gothenburg for sunny Los Angeles to shoot a global campaign for the new Polestar 3 which is used as short films on different parts of the web.

We shot the Polestar 3 driving all around Los Angeles. Whether it being the car driving on the highway next to the Pacific Ocean, looking out over the city at Griffith Park or right in Downtown; the stunning lines of the exterior and showing off the cars performance was our main focus.

Polestar 3 is at the pinnacle of luxury, and our task is to show the elegance, innovation, and superior design of this new luxury car.

And where better to do that than in LalaLand.

Client Polestar

Dan Persson, Martin Victorin, Sofie Petrovski, Pia Dueholm

Director: Niclas Bergman

Producer: Josefine Nyberg

DOP: Calle Rasmussen

Editing: Johan Tunell, Jonas Eriksson, Alejandro de Castillo, Niklas Hedenbeck

Grading: Johan Tunell

Local production company: Futuristic Films, Sarah Liles

Production for Polestar 2023

We’re honored to have been a part of the presentation visuals of the exclusive debut at Shanghai Autoshow. Polestar 4 - The SUV coupé, transformed.

Client: Polestar
Thomas Ingenlath, Maximilian Missoni, Annika Trana, Faye Austin

Creative Director: Niclas Bergman
Producer: Josefine Nyberg
CGI: Edithouse (Saku Pekonmäki, Elias Göransson, Jonas Hall, Erik Lycke) Brickland, David Vultaggio

Editing: Edithouse (Johan Tunell, Jonas Eriksson, Alex del Castillo, Niklas Hedenbeck)

Production for Polestar 2022

The Polestar 3 accompanied by Added Structures in beautiful Fuerteventura show an unbeatable view. The modern architecture, fully made in CGI, creates a pleasant sight together with real ancient rocks. This global campaign is out of the ordinary. The minimalistic and stylistically pure environment really creates a unique impression that puts the Polestar 3 in focus.

Client: Polestar Charlie Cronborg, Susanne Lindman & Susanne Blomster

Director: Niclas Bergman
Producer: Hanna Olsson
DOP: Carl Rasmussen
Editing: Edithouse
CGI: Haymaker
Music: Lisa Nordström

Production for Polestar 2023

Together with Polestar we produced this video showing their cooperation with Google.

Client: Polestar, Annika Trana
Agency: Code d’azur
Producer: Josefine Nyberg
CGI: Saku Pekonmäki
Editing: Jonas Eriksson

Production for Volvo 2022.

Client: Volvo

Director: Henrik Hedin
DOP: Magnus Peterson
Producer: Hillevi Råberg & Hanna Olsson
Drone: Aircam, Daniel Casselby

Production for Polestar 2022

Speaker support for the Launch of Polestar 3 in Copenhagen.

With quite a few milestones left behind in the close collaboration between Edithouse and Polestar, we again joined forces to produce the speaker support to Launch the SUV for the electrical age; Polestar 3.

The several months we put into creating the visual presentations, our goal was to show off the tasteful design choices for the new fully electric SUV.

The Keynotes from both presenters highlighted an in-depth breakdown of both design and technology of the Polestar 3, and our task was to visually enhance it and create an immersive experience. The dependable creative input from both CEO Thomas Ingenlath and Head of Design Maximilian Missoni was a great resource with everything from illustrating the Dolby Atmos and Smart Zone systems to highlighting the sustainable material solutions.

Our extra special recognition and gratitude goes to Thomas Ingenlath and Maximilian Missoni for their undivided involvement in the creation and developing the CGI.

Client: Polestar
Production: Edithouse Film Works
Creative Director: Niclas Bergman
Producer: Josefine Nyberg
Editing: Johan Tunell, Jonas Eriksson
CGI: Edithouse Film Works, Brickland, Haymaker, David Vultaggio (Polestar)

Production for Polestar 2022

Client: Polestar
Charlie Cronborg and Susanne Blomster

Director: Tobias Garsell and Niclas Bergman
DOP: Carl Rasmussen
Producer: Hanna Olsson

Commissioned for Polestar 2022

We are proud to share one of our most unique experiences!

To reveal their new SUV, Polestar wanted to unbox Polestar 3 on a small island in the archipelago outside Gothenburg. As we are always up for a challenge, we were excited to get onboard this adventure. Logistically, this project was a bit of a challenge. Nonetheless, it is a rare opportunity for a production of this caliber as it's not everyday we get the chance to film a car from a boat in the ocean. Keeping in mind waves and at times unreliable weather to keep this film as stunning as the end result.

A huge thank you to everyone involved in this production!

Client: Polestar
Production: Edithouse Film Works
Director: Niclas Bergman Executive producer: Josefine Nyberg DOP: Carl Rasmussen
Producer: Hillevi Råberg Drone: Aircam

Production for Polestar 2022

Client: Polestar
Charlie Cronborg and Susanne Blomster

Agency: Forsman och Bodenfors

Director: Niclas Bergman
DOP: Carl Rasmussen
Producer: Hanna Olsson

Polestar Pure Design
Commissioned for Polestar 2022

During the winter in 2021 we had the pleasure of filming the global campaign Pure Design together with Polestar in Spain. Even if the weather conditions were not always on our side, with a couple of unexpected snow days, we managed to create this film together with Polestar and Forsman & Bodenfors. We are happy to be a part of this campaign that will run globally showing off the beauty of Polestar2.

Client: Polestar
Agency: Forsman & Bodenfors
Production: Edithouse Film Works
Director: Niclas Bergman
DOP: Carl Rasmussen
Producer: Hanna Olsson

Volvo Summer Accessories
Commissioned for Volvo Cars 2021

We are thankful for being able to spend a week in Österlen and Ystad during the summer together with Volvo. We really enjoy the green landscape which complements the car beautifully.

Client: Volvo Cars
Production: Edithouse Film Works
Director: Niclas Bergman
DOP: Olle Kirchmeier
Producer: Hillevi Råberg and Hanna Olsson

The Polestar O2 is finally here!

After months of collaboration, we are so proud to have been a part of creating films introducing this beautiful roadster.

We would like to send a huge thanks to Polestar for the trust and opportunity!

A big thanks to our whole Edithouse Team, especially our CGI department who - if we may say so ourselves - did an amazing job!

Production: Edithouse Film Works

Director: Niclas Bergman

CGI: Edithouse Film Works

Edithouse Film Works had the pleasure to produce a film commissioned on behalf of Volvo Cars in December 2021. By showing that Google Assistant-enabled devices are directly connected to Volvo’s integrated system and how it enables you to turn on the climate control in the car via Google.

Production: Edithouse Film Works
Director: Markus Wetterberg
DOP: Magnus Peterson

VolvoCars POP-UP
Commissioned for Volvo Cars.

Production: Edithouse Film Works
Director/DOP: Olle Kirchmeier
Offline Edit: Sanna Rapp
Online/Grading: Cloudberry Post

Volvo Every Day Electric Production for Volvo Cars 2021

Client: Volvo Cars, Oskar Johansson, Auste Skrupskyte, Josefina Iwanowski & Heléne Cato

Director: Niclas Bergman
Producer: Josefine Nyberg
CGI: Saku Pekonmäki, Elias Göransson, Jonas Hall
Copy: Oliver Rogers

Produced by Edithouse Film Works in Mars 2021.

Commissioned for Volvo Cars.

Produced by Edithouse Film Works in April 2021.

Commissioned for Polestar.

Produced by Edithouse Film Works in 2018.

Commissioned for Polestar.

Production for Volvo Cars 2021.

Edithouse was commissioned to produce a new fresh world for the very first all electric car Volvo Cars launched.

In collaboration with Volvo Design we created a visual branding using a pink fashionable concept for the new Volvo XC40.

We had a clear vision already from the start. The car itself required to be center of attention with its stylistically pure and great presence.

We wanted to enhance it, not to bury it in special effects.

To create a beautiful inviting world, we experimented with colour palettes, light, shadows etc.

Client: Volvo Cars
Oskar Johansson, Heléne Cato, Jonas Sagerström & Jennie Martinsson

Director: Niclas Bergman

DOP: Magnus Peterson

Producer: Josefine Nyberg and Hanna Olsson

Editing: Johan Tunell

CGI: Vintr

Thank you Right Livelihood foundation for letting us be a part of an incredible and inspiring evening. Writing and producing the opening film for your 40th anniversary award ceremony, was truly humbling. We had to dive deep into yours, and your laureates work. To truly understand how hard you fight together for human rights, 364 days of the year. We were so proud of being part of this night, celebrating all these incredible people and the foundation.

Thank you, from all of us at Edit House Film Works!

-Yes, we did it!

When Volvo Cars planned to launch their very first all electric car, Edithouse was commissioned to produce a new fresh world for the new car. Together with Volvo Design we designed a pink fashionable look for the car.

Already from the start we had a clear vision. Since the car is stylistically pure, and has such a great presence, we just wanted to enhance it, not to bury it in special effects.

We experimented with color palettes, light, shadows etc. to create a beautiful, inviting world.

It was a challenging task, where the car itself required to be center of attention.

Produced by Edithouse Film Works in April 2019.

Commissioned for Polestar.

Produced by Edithouse Film Works in June 2019.

Commissioned for Volvo Cars Corporation.

Produced by Edithouse Film Works in August 2018.

Commissioned for Volvo Cars Corporation.

Produced by Edithouse Film Works in June 2017.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works in June 2017.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works in August 2017.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works in November 2017.

Commissioned by Jung Relations for Volvo Cars.

Produced by Edithouse Film Works in August 2018.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works in February 2017.

Commissioned by Forsman & Bodenfors for Volvo Cars.

Produced by Edithouse Film Works.

Commissioned by Forsman & Bodenfors for Volvo Cars.

Produced by Edithouse Film Works in April 2018.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works in February 2018.

Commissioned by AKQA for Volvo Car Corporation.

2017 marks 90 years since the first Volvo rolled out of the factory in Gothenburg, Sweden. A+A and Volvo approached us with the idea of making a retrospective of the variety of car models created by Volvo over the years. A walk down memory lane if you like and an opportunity for the audience to take part in Volvo’s rich history.

The project was logistically very challenging. On a normal production we deal with maybe one or two cars at a time. Here we had twenty. We realised early on that no matter what creative direction we went with it was paramount that we kept a steady flow of cars in front of the camera - with the added complexity that many of them were antique cars, requiring special care. So, that meant keeping it to a single location. 

Since the film was going to be without a voice-over, or any text providing information, we needed to come up with a way to indicate what decade the different cars belonged to. We made the music the dramatic foundation of the film. It sets the pace and the tone. As the decades change, so does the music. 

Then we put the cars in front of a huge LED-wall on which we displayed colors, textures, patterns and images matching the cars and their decade. A lot of time was spent during pre-production down in Volvo’s vast archives, digging through old photos and print material. A rare opportunity to take part in not only Volvo’s historical development but also 90 years of Swedish culture. All in all a real treat. The LED could also be used as a giant lighting source, which came in handy in some of the shots. 

This film was huge in scope and ambition, but an absolute pleasure to work on. And we’re more than happy with the result. The only negative comments heard so far are from viewers who wanted even more cars in it, but Volvo has made many, many models over the years. Keeping it down to only 20 wasn’t easy. 

Produced by Edithouse Film Works in February 2017.

Commissioned by A+A for Volvo Cars.

Produced by Edithouse Film Works.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works in June 2016.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works.

Commissioned for Volvo Car Corporation.

Produced by Edithouse Film Works in December 2016.

Commissioned for Fingerprints Cards.

Produced by Edithouse Film Works in June 2016.

Commissioned by A+A for Volvo Cars.

Produced by Edithouse Film Works in April 2016.

Commissioned by A+A Communication for Volvo Cars.

Produced by Edithouse Film Works in December 2015.

Commissioned by A+A for Volvo Bus.

In line with their new releases Volvo Cars also introduced a Facelift for their popular V40 series. 

We wanted to show the V40 Facelift in its proper environment. Taking a step back from the greens and barren nature that we so often experience, and return the city with its high buildings and active life style. An energetic car for a young urban generation.

At the time of the shoot there was no physical car available so we had to use a CGI car for the majority of the scenes in the film. To achieve the desired result we went through many technical steps during pre-production, shooting and post-production. 

A reference car with 3D-tracking markers was used on location during the shoot, later to be replaced with our CGI-car. Showing a car drive through the city is so much more than just a moving vehicle - we really needed to catch all the subtle movements that makes a car feel “real”. 

A full scale documentation of the light and environment was also made on each location prior to the shoot. The locations were then rebuild in 3D to ensure that the car received correct reflections, light and shadows. Hi-res light maps were gathered during the shoot to ensure accurate lighting of the digital car.

Along with our CGI car we also had to 3D-scan and animate a digital actor. The challenge here was to create a visually good driver that was subtle in its animation - realistic while not taking focus away from the car. 

In the compositing, the reference car had to be removed from all the scenes, and replaced with the digital car. Also, anything interacting with the reference car had to be removed as well, including reflections of the car in windows, flares, and objects blocking the car. Once the digital car was composited all of these had to be added back into the scene. 

The challenge here was not only to create a fully digital hero car, but to have it seamlessly interact with the rest of the material, and not having anyone noticing it. We wanted to keep the “analogue” look of a normal car shoot, with all its small defects and misstakes, even though the car is 100% CGI.

Produced by Edithouse Film Works in September 2015

Commissioned by Volvo Car Corporation

In January 2016 Volvo Cars released their new car Volvo S90. The new Volvo S90 does not only come with a new designed and fully elegance in a car, it also comes with a new fundamental technology. 

This is like an all new DNA for Volvo, a DNA that we decided to show with a bit of playfulness in our release film.  We wanted to give you a glance at the elegant DNA of the new Volvo S90 without going in to much on product information and technique.

The pre-production was the main thing. Every single detail was planned in advance to later on be programmed into a Motion Control system.

For this film the challenge wasn't to match 3D to real life, but the way around. Matching real life persons into a pre produced 3D landscape was the challenging part.

Produced by Edithouse Film Works in November 2015

Commissioned by A+A Communication for Volvo Car Corporation

This is our Winter Story.

Scandinavian nature is something extraordinary. Cold and calm winters are an important part of Volvo's heritage. 

When the winter is knocking on your door and you feel the serenity of snow falling and settling like a white blanket over the road, the quiet nature is whispering to you and the cold and windy deserted beaches open a connection to the horizon. Despite freezing temperatures you have the right to choose to be outdoors and experience the world. We truly appreciate warmth and comfort, so we build cars that can withstand the toughest environment.

Produced by Edithouse Film Works in March 2015

Commissioned by Volvo Car Corporation

Scandinavian nature brought to Paris. The four seasons of the north was presented in all its splendour to the visitors of the Paris motor show in the autumn of 2014.  The material was shown as a part of the Volvo stand at the Paris motor show.

This was an assignment from SCP GREY where we joined forces with photographer Stefan Isaksson and recorded stunning 8K time lapses all over Sweden during the summer of 2014. The result was projected on a 100 meter 360° screen with the help of 44 HD projectors. 

Synchronized with a weather machine that produced real snow, wind and rain, it gave the illusion of standing in the middle of the Swedish nature along with The All-New Volvo XC90.

Produced by Edithouse Film Works in September 2014. 
Commissioned by SCP  GREY for Volvo Cars.

A 360° show with a unique screen format - a 100 meter wide rectangular film, all put together with a D3-system and 44 HD projectors. The result was a truly spectacular experience for the visitors of the Paris motorshow.

The press conference for the All-New Volvo XC90 used mainly pre-recorded material of the spokesmen and added speech-support. All the spokesmen of each expertise area were filmed separately in advance and then supported with advanced multi layered graphics and films reflecting Volvo's Scandinavian heritage.

Produced by Edithouse Film Works in September 2014. 
Commissioned by A+A Communication for Volvo Cars.

The Shanghai motorshow revealed Volvo cars' latest additions to true premium luxury: The XC90 Excellence and the XC90 Excellence Lounge Concept.

Together with A+A Communication we set out to create visuals that would not only support the new premium products but also enhance the rest of the show in a way consistent with the new releases.

A 360° display provided stunning true 19K films that helped emerge the visitors into the show. A mixture of live presentations with speaker support and  pre-recorded interviews with key project people, the show also included a live concert with artist Viola, enhanced with a unique film montage, as well as a multitude of scandinavian panoramas and backdrops. 

The 20 min show gave the audience a display of true premium scandinavian luxury.

Produced by Edithouse Film Works in april 2015. Commissioned by A+A Communication for Volvo Cars.

In a freezing cold Eskilstuna we were given the opportunity to make a Hero film about Volvo’s new range of construction equipment. They were putting on a show unlikely to be forgotten. 

The drivers of these huge machines are nothing less than pros.

Shot on location using a heavy duty drone with mounted Red camera.  

We set out to capture an incredible demonstration of what Volvo’s construction equipment can deliver. 

Produced by Edithouse Film Works in April 2014. 
Commissioned by A+A Communication for Volvo Construction Equipment.

This film was made for the exhibition CES, where Volvo along with POC and Eriksson introduced their collaboration project: the POC helmet, with the worlds first private security system for cyclists. 

When you ride a bike you always need a 360° awareness - even if you are an experienced cyclist an accident could happen anytime. 

In the helmet there is a Bluetooth device connected to your smartphone. The smartphone is then connected to the Volvo Cloud. This makes both the cyclist, and any car driver connected to the cloud, aware of each other when in each others vicinity. 

For example: if you are riding on your bike in the city, with a lot of buildings and obscuring corners, you might not see the Volvo car coming towards you. The helmet notices it however, and gives you a ”heads-up” with a blinking light and vibration calling attention to that an accident might happen. 

Edithouse also produced a teaser before the exhibition to awaken interest and create curiosity about their collaboration.

Produced by Edithouse Film Works in December 2014 for Volvo Car Group.

The assignment was to make a film that clearly communicated that Volvo Selekt is without a doubt the smartest way to buy a pre-owned car.

A Volvo Selekt car is given the same care and treatment as a new car - including service, genuine Volvo parts and software upgrades -, and is guaranteed to live up to all of the requirements of a Volvo Premium car. 

The film illustrates the care and attention to the tiniest detail that goes into the refurbishing of the cars, making Volvo Selekt a true premium buying experience.

Produced by Edithouse Film Works in May 2014 for Volvo Car Group

The new generation of workwear from Fristad Kansas is on the run. 

We chose the approach of a tough fight between clothing and wearer to show off their strength, quality and design. A wild parkour chase combined with a battle. The clothes took centre stage as they struggle to get away from our talents trying to tame the untamed.

Director Tobias Garsell says: Due to our history as a post production house, we’ve grown accustomed to do a lot of work on our films in post; it's just a natural workflow for us. This time we wanted to challenge ourselves and try something different. We decided right from the start to do as much of the effects work as possible in camera - live during the shoot. Keep the digital effects work to a minimum and only use it when absolutely necessary, such as wire removal. Instead we made good use of our models/stunt men Eos and Jonathan, classic editing techniques, and a lot of live visual “cheats”. 

We wanted it to be a fast paced, wild ride that embraced the untamed spirit of the Gen Y workwear. 

Produced by Edithouse Film Works in March 2014.
Commissioned by SCP GREY for Fristad Kansas.

The All-New Volvo XC90 was launched at the Artipelag in the outskirts of Stockholm - dramatic nature and Swedish design joined together as one. The perfect place to reveal the most innovative and luxurious Volvo car to date. 

We had the opportunity to work closely with A+A Communication in the staging of the event and the logistics around the visuals that resulted in a 45 min live presentation - a gargantuan task. 16 4K projectors was utilised to map 300 individual films on a 19 x 6 x 9 m stage - a stage with many hard angles, and even moving surfaces.

The show used many tricks and optical illusions to take the audience on a visual journey. The car on the stage was one of the first instances of  3d-mapping on a moving object - a must, in order to have it give the illusion of changing materials and even becoming transparent. Digital set extension was another trick that came to good use on several occasions during the show. 

All in all a fitting launch for a new generation of Volvo cars. 

Produced by Edithouse Film Works during the summer of 2014. 
Commissioned by A+A Communication for Volvo Cars.

After unveiling two applauded concept cars, Concept Coupe and the Concept XC Coupe, we proudly present the final car in the series. The Concept Estate is a tribute to creativity and an embodiment of Scandinavian luxury.

Seeing the beloved Fårö without sunglasses was a thought that inspired us to make this movie. A holiday paradise overrun with tourists in the summer becomes a barren island with 100 residents and a grocery store with irregular opening hours during winter. We wanted to be a part of the landscape without the distractions of summer. We got this and more when our shoot coincided with a snowstorm. Some of the roads we traveled on wasn’t even shovelled. We rolled up our sleeves and got to work.

When we made the films about Concept Coupe and Coupe Concept XC, we created the entire films using 3D. The presentation of the Concept Estate, the third car in Volvo's concept car trilogy, is a first taste of their next production car. With this in mind, we wanted to place the 3D animated car in real environments to highlight a more realistic feeling. Fårö’s barren winter landscape gave the images sharp textures and detailed shapes, a sense of authenticity that would be very time consuming and advanced to recreate in 3D.

The film's music is made by Be the Bear. The song is called Mermaid and it's the first single from their upcoming debut album.

Produced by Edithouse Film Works in Januari 2014.

We're glad and very proud to have been awarded the prestigious Quality Through Excellence Award by Volvo Car Group. The award was presented at a ceremony at Volvo Cars headquarter.

Edithouse has had a long working relationship with Volvo and this award reflects our passion for making top quality film productions. We're looking forward to our common future endeavours. 

...and being as we're a company located in Gothenburg, receiving this award adds an extra bit of fun. There's no place like home. 

A trip to Gotland is something that everyone thinks is pleasant - to experience nature in its fullest splendor with a touch of Swedish summer. 

A film that highlights the convenience of Volvo Sensus and how it can simplify your every day life.

Produced by Edithouse Film Works in May 2014 for Volvo Car Group.

Volvo Buses envisions a clean and nature friendly city, with the help of flexible electricity driven bus trains.

The assignment was to compare conventional transportation methods with new efficient ways of traveling in the city. To showcase how integration between modern day technology and Volvos bus trains can provide a better infrastructure in our cities. 
 
Produced by Edithouse Film Works in April 2014 for Volvo Buses.

The Volvo Concept Estate is the third and final model in a series of concept cars that in their individual ways all represent the next generation of Volvo models, starting with The All-New Volvo XC90 in 2014.

The car exemplifies Scandinavian luxury down to the tiniest detail - from the carefully selected materials, to the crystal gear knob made by Swedish glass maker Orrefors. It even comes with a specially designed Kubb-set in the trunk. 

The film is a celebration to scandianvian design at its finest, and to a truly unique car. 

Produced by Edithouse Film Works in Februari 2014 for Volvo Cars.

This is the second, out of three concept car realeases from Volvo, based on the brand new SPA platform. Whereas it's predecessor, the Concept Coupé had its focus on design, the Concept XC Coupé is all about Scandinavian capability.

The release was made in two parts: first a teaser that acted more as a detail design study of the car, then a few weeks later a launch film displaying the car in its proper environment.

We decided early on to have "Frozen moments" as the basis for how we would display the car. Not the matrix-bullet-time kind; just gentle frozen snapshots of the car in action. A perfect way to show off the car's design and capability at the same time.

Production-wise this was different beast as well. Three separate digital environments had to be created, with a unique look and feel to each and everyone of them.

Produced by Edithouse Film Works in november/december 2013 for Volvo Cars.

BETWEEN LIGHT AND DARK

Volvo is proud of their Scandinavian heritage and it has always been a big inspiration. This film that will be played in motor shows all around the world, was supposed to remind of Volvos roots, to capture the essence of Scandinavia. 

The challenge with this was to find the road between two genres, nature film and car product presentation. It couldn’t be either but still needed elements of both. 

We wanted to speak to the wievers emotions and recollections. We wanted to convey the smell of grass, the feeling of sand between your toes and so on. 

Niclas Bergman, Director  ”Speaking from a scandinavian viewpoint, we have learned to live between sunshine and rain, between winter and summer, between light and dark. Because of this, I think that we also have learned to appreciate the beauty of the moments in between. This is our scandinavian heritage.”

Even the music, composed in house inspired by Jan johansson, goes along with the concept of balance. It had to include both major and minor chords to reflect the mood of Scandinavia. 

Produced by Edithouse Film Works in august 2013. Commissioned by A+A for Volvo Cars.

SPA - Scalable product Architecture is Volvo’s up and coming platform. This will change how they construct and design cars in coming years. This will create a breed that is 100 % Volvo. Concept Coupé is the first of three concept cars showing the possibilities of SPA.  The first car is all about design. We thought a new beginning needed a celebration like a new years eve, fireworks and all. 

Since there was no car to film we had to build everything using 3D graphics. To enhance the feeling that this is for real, that this is no fantasy car, we thought it important to still approach this piece as we would working with analogue film technique. 

As filmmakers we respect the art of storytelling. Storytelling is not a mathematical formula. When using 3D it’s easy to get stuck in numbers, the exactness of a geography or an object. When shooting analogue you can move your objects around or change lens to best fit every camera angle. How it looks in reality or in the mathematical world of computers is not just interesting. What you search for is story and compositions that best convey the message.

With this in mind, before we started constructing 3D wise, we planned the film out like we would working analogue. Then we reproduced this with the help of computers.

Produced by Edithouse Film Works in august 2013 for Volvo Cars.

Volvo is launching a groundbreaking enterprise regarding motors. Our friends at A+A gave us the mission to produce two Volvo commercials, one for Diesel and one for Petrol, that will be shown all over the world. 

The major part in this paradigm shift are considering effectiveness without loosing engine power. Instead of, like before, using as many cylinders as possible, Volvo are now maximising every cylinders performance. They’re also blowing air into the motor which creates greater pressure, hence the result: more energy.

So these films explains Volvos new philosophy regarding motors. In essence, the latest word in fuel efficiency.

Produced by Edithouse Film Works in june 2013 for Volvo Cars.

Volvo is face-lifting their most important car models, the best selling 60 - cars.  Edithouse got the honorable job of telling this story visually. This was a package of 13 films that are supposed to cover many of Volvo’s future marketing needs. We filmed in Barcelona and Saragossa and made out a plan to gather as wide a range of coverage as possible. 

One of the project high points were when the Chief Constable of Saragossa cordoned off city traffic in order for us to drive through the whole town as fast as allowed:) 

Produced by Edithouse Film Works in april 2013 for Volvo Cars. Agency SCP.

In a product presentation there are many technical aspects that has to be covered. You don’t want the audience to loose attention and miss out on some of the new functions the car has to offer. When making a film like this there is therefore extra important to search for a way of grabbing the wievers attention. 

This time we wanted to give it the shape of a reportage, a little more easy going and fresh, with a moving camera. By using the energy of a news reportage we could enhance the feeling of discovery. Like a reporter telling the latest news.

 Produced by Edithouse Film Works in april 2013. Commissioned by A+A for Volvo Cars. 

Can’t beat the feeling when a late summer day suddenly blossoms and makes it seem like fall is cancelled. We entered the ocean with a wooden boat, explored lonely shores and landed islands left in peace by the last summer guests.

Edithouse Film Works got the opportunity to make a film that would be shown when Volvo where to reveal their brand new concept car in Frankfurt 2011. The intention of this project were to enhance Volvo’s connection to Scandinavia, to catch a little bit of the Nordic soul on film.

Many thanks to Magnus Tingsek who composed and performed the music.
You can hear more music from Magnus here:
http://open.spotify.com/artist/7ld5C8ya3nwAnCTHG923VE

Volvo Concept You was produced by Edithouse Film Works in september 2011 commissioned by A+A and SCP.

When Volvo cars set in motion one of their biggest engine platform overhauls ever, and in the process stated that “we will develop smaller, more intelligent engines, with so much power that they will turn V8 engines into dinosaurs”, many people had their doubts - bold statements, but could Volvo deliver? This film provides an in-depth look at the petrol and diesel version of Volvoʼs Drive-E engine, and all the advantages they provide.

Shot in between opening hours at the Macba museum in Barcelona, the Vice President of Powertrain engineering, Derek Crabb, provides us with a closer look at the technologies that makes the Drive-E platform tick. The shoot was a race against time; trying to keep continuity in a large hall mainly lit by a moving sun.

The film premiered at the Volvo cars test drive in Nice.

Produced by Edithouse Film Works in August 2013. Commissioned by A+A for Volvo Cars.

 The assignment was to create a film for people supposed to test drive the Volvo Truck Family's "tough guy", the FMX. The feelings we were asked to awoke were  "Should I really do this" or "Wow, I've done this." To make the film a bit rough, we found inspiration in War Journalism,  and Spaghetti Westerns.

Volvo Trucks Extreme driving was produced by Edithouse Film Works in may 2013. Commissioned by A+A.

Today is the first day of Paris Motor Show 2012. Volvo launches two new models, The All-New Volvo V40 Cross Country and All-New Volvo V40 R-Design.
Edithouse Film Works got the opportunity to make the opening film that would be shown at Volvo´s press conference.

“With Flying Colors” was produced by Edithouse Film Works in september 2012. Commisioned by A+A.
Music composed by Stereomaniacs (http://www.stereomaniacs.com/)

Winter doesn’t invite exercising. You have to find motivation big enough to overcome darkness and cold. Mattias Daldborg from Garmin wanted us to make a film about the Garmin Forerunner 910XT, an advanced GPS-enabled watch for multi sport practitioners. The film would focus on how the watch can increase motivation for cross country skiers, especially by using the Virtual Racer function (data about your earlier efforts that you can compete against).

In order to depict the growing motivation, we tried various ways of gradually increasing the film’s intensity. The Virtual racer is portrayed by a shadow version of the skier himself. In addition to the skier approaching and finally passing his shadow, we tried to enhance the drama with metaphorical means. The skier is traveling from darkness to light and from coldness to warmth. Even the sound makes a dramatic journey, the music grows from ambience, bass and drums to a richer piece of music.

Kristian Söderström, director, “We wanted to create the presence of physical exercise using both image and sound. An example of this is that we created music from the skier’s breath. The sound of breathing is there as a beat that comes and goes. ”

Garmin Winter Training was produced by Edithouse Film Works in January 2012 commissioned by Garmin.

ACTIVE LEISURE

Since the new V40 is packed with features, we wanted to film it in the real life situations where it’s supposed to operate. In situations that potential customers can relate to. We depicted this by creating the character Jim whose daily routines like work, visit to the gym and socializing with his acquaintance gets woven together with the presentation of the V40s functionality. We wanted to home in on what Volvo as a brand stands for. The’re offering cars that promote active leisure.

The film was awarded at the World Media Festival 2013.

Produced by Edithouse Film Works in april 2012. Commissioned by A+A for Volvo Cars.

Produced by Edithouse Film Works in february 2013. Commissioned by A+A for Volvo Cars.

It’s not every day that Volvo release a new car. It’s clearly an event when it happens. Therefore, we were especially pleased when we were asked to produce the first movie about the new V40.

The film’s purpose was to present the car visually as an introduction when it’s unveiled to the public for the first time in Geneva 2012. Reveal films is a genre in itself. It’s about evoking as much interest as possible. You want to highlight some angles and features that the maker is particularly proud of. The car has to be shown in it’s best light.

Since the car for reasons of confidentiality must not be driven outside prior to the unveiling, the filming takes place in a studio environment. In these circumstances you’re usually limited to a stationary car in a room. The Challenge therefore lies in making something small and confined look bigger. It’s very much about style, lighting and editing. It’s movie magic.

Volvo V40 was produced by Edithouse Film Works in February 2012 on behalf of A + A.

To show cars on a motor show has its challenges. It's al about creating curiosity and catch everyone's attention. Making a suggestive exciting countdown is always a good start. 

Produced by Edithouse Film Works in april 2012. Commissioned by A+A for Volvo Cars.

EXPECT THE UNEXPECTED

Edithouse is used to producing films in the international arena and also to deal with odd situations. We have shoot cars in the land of Lord of the rings and negotiated with the Chilean Air Force. This time we were asked to go to Japan to make a film about UD Trucks biggest international launch ever, the truck called Quester. When working in different cultures it’s important to be prepared for unexpected situations. Our motto is: Expect the unexpected.

Odaiba Beach, Imperial Palace, Meguro River and Mount Fuji was some of the amazing places we visited during our two week shoot. Tokyo is a beautiful city, especially when the cherry blossoms fall and settles like a pink carpet on the ground.

We thank Valentin and Byhr for this assignment. To put it in Japanese: ビッグ は, この 旅行 の ため に ありがとう ござい ます This means: A big thank you for this trip.

 Produced by Edithouse Film Works in may 2013. Commissioned by Valentin & Byhr for UD Trucks.

TOUCH OR BECOME INVOLVED

As society becomes more and more dependent on technology. As communication via android phones and social media is becoming more common than physical interaction. One can speculate whether this leads to a kind of dehumanization.

With Sensus Connected Touch you can, no matter where you are, with a simple gesture of a finger, send a picture to Grandma or share a song with someone. With this film we wanted to highlight that a system like this is not just about the technical / literal touch, but also about the possibility of touching peoples emotions, human touch.

 Produced by Edithouse Film Works in december 2012 for Volvo Cars.

The most important thing when filming cars is to mirror light in the paintwork. Grey weather makes the car look lifeless. We were asked to film the Volvo V50 in Copenhagen in October, a month with very few hours of sun. The challenge then became to create our own “sun”.

We built mirrors, one meter in height, with handles to be able to angle them to the right position. These mirrors made it possible to transport and aim the light in our preferred direction. This gave us sunny and warm images, despite the fact that it was raining half the shoot. Now the film is running as a commercial on TV, produced by Forsman and Bodenfors.

Volvo V50 were shot and produced by Edithouse Film Works in October 2010, commissioned by SCP

A well kept secret.

Volvo Concept Universe is the new concept car produced by Volvo. It has been a well kept secret. Before the 19th of april 03.15 am, CET, not even one picture had leaked out to the press. At this hour the car was revealed in the great car room in Shanghai. Edithouse was hired to produce a number of films for this special occasion.

Meetings with Volvos design team led us into a world of solar systems, light and luxury, a world from which Volvo Concept Universe is sprung. With the help of computer animation we placed the car in a universe of design rather than on actual roads. During two days of shooting inside a studio, we created a world of diamonds, light, ice and structures of cloth. We were inspired to produce a film that represented the philosophy of the car as closely as possible: the universe and it’s origins.

Niclas Bergman, director 

”-The feeling of premium that Volvo wanted to communicate with Volvo Concept Universe called for something unusual. To get close to the textures and to illustrate the luxury we placed in front of the camera we decided to work with a high speed camera, phantom, which can expose up to one thousand pictures per second. This creates an extreme slowmotion effect and becomes a study of details. This was time consuming, but it was time well spent. The meeting between design concepts and practical performance have resulted in a film with a personal voice. We are communicating premium in a new universe, the future universe of Volvo.”.

A white stripped-down studio environment is used for presenting the new XC60 Plug-in Hybrid Concept. 

Produced by Edithouse Film Works in december 2011. Commissioned by A+A for Volvo Cars.

When a new car is presented at an International Motor Show, there is a traditional presentation structure. A countdown loop will usually start the event. This is followed by a reveal video where you see a first glimpse of the car. Then the car itself is revealed in front of the audience and the company CEO talks about it’s features.

This time we felt like doing something new. So we made two movies. We made one film that was shown before the unveiling of the car, landing in the question “What would be the perfect car?”. Then, instead of letting the CEO talk about the car’s features, we did a film showing this. A movie that explains why the XC60 Plug-in Hybrid Concept is the perfect car.

XC60 Plug-in Hybrid Concept was produced by Edithouse Filmworks in januari 2012 commissioned by A+A

Produced by Edithouse Film Works in september 2012 for Volvo Trucks.

When the chlorophyll is working it’s magic nature gets painted in accent colours. It therefore felt like a challenge to create the feeling of summer in the middle of grey Swedish winter.

Erik Eger, Director: ”As a director I get inspired when spending time in the environment I’m supposed to visualize.”

To enable that kind of creative basis visits to warm environments were made, such as hothouses and the rain forest room in Universeum.

Erik Eger: ”When you dwell in 20 degrees, you awaken connections and images that usually stay buried during winter. The more senses involved, the stronger the inspiration.”

The creative result of the green study visits later functioned as a map for the film crew when building a summer paradise on a sound stage. With the cooperation of  Blomsterlandets’ gardeners and along with careful lightning you could almost smell the scent of summer.

As a production company with 15 years in the business we have learned to choose film locations with care. Sometimes finding a perfect location just isn’t enough. When Resia wanted to front that they fly to destinations all over the globe, we needed at least three locations with altogether different characteristics to get the message through.  The choice fell on Cape Town South Africa. There you can find a broad range of scenery which gives you many possibilities when staging a situation for the camera. With a half hour drive between every location we built New York, Marrakech and Saint Tropez.  Africas’ southernmost town is the world in a little box.

Produced by Edithouse Film Works in april 2013 commissioned by A+A for Volvo Trucks.

Valentin and Byhr asked us to update a commercial for Pågens new sourdough bread.

No matter the size of a production, Edithouse always put a lot of focus into pre-production. To visit the set and to pre visualize are key antics of a solid planning. Our directors often use their 3D knowledge to build up the forth coming film shoot in the computer. If you know the advantages and limitations of the set, it’s geography, one can already at the writing desk decide which lenses to use and so on. When sufficiently prepared you also have the possibility to be spontaneous during shooting, if you should find a better solution then the one already planed. 

The difference between knowing and assuming can determine a film's success or failure. Doing mistakes is totally alright, but it’s better doing them before the actual film shoot. 

 Produced by Edithouse Film Works in april 2013. Commissioned by Valentin & Byhr.

Realistic design

Design Movies are a well proven genre. In search of a new angle, we spotted a typical cliché in these films. The designer often is portrayed in an exclusive way. The Profession's constitutions, beyond artistic sketches on paper, remains a mystery. We therefore decided to try and clarify the role of the designer, or at least show that there is a human being and a real job behind the upscale facade. We selected narrative techniques that would establish a more reality-based tone. Three main designers were talking about the trucks' design philosophy. A product designer told about every trucks new features and also was filmed during field studies in environments where the trucks operate.

Produced by Edithouse Film Works in april 2013. Commissioned by A+A for Volvo Trucks.

Skanska celebrates it’s 125:th anniversary this year. They were looking for someone who could capture their spirit on film. For those of you who didn’t know it, that’s what we do at Edithouse. Forsman & Bodenfors gave us the confidence, resources and the challenge to make a complex film, by corporate movie standards.

To depict a business that has deep roots which grow towards the future, a timeless and safe operation, we felt that a sense of unbroken time would serve the story. Since this was a dialogue driven film, a feeling of real time could put the actress narrative in focus without distraction from cutting.

With the above aesthetics as a template, we created image transitions that move the actress from place to place while hiding the cuts. We move effortlessly between Skanska environments on different continents. This was made possible by Green screen technology and 3D graphics, in collaboration with the team at Haymaker.

We want to thank Forsman & Bodenfors for their cooperation. We want to thank Skanska, who dared to stick their neck out in order to make a corporate film that breaks the template.

The film about Skanska was produced by Edithouse Film Works in April 2012 commissioned by Forsman & Bodenfors.

You can watch the film on Skanska´s homepage, www.skanska.com

The Idea was to make the Liseberg bunny fall from high above and land safely on a package of Edet Soft.

Andreas, 3D artist at Edithouse, tells the story:

“To enhance the feeling of the fall we wanted the wind to make waves in the rabbits’ west and bow tie, but also in his ears, tongue and cheeks. We also added clouds that rushed past to enhance the feeling of speed. It was great fun to animate such a lively character.”

It became a happy and lovely little film. Take a look!

The Liseberg bunny was produced by Edithouse Film Works in June 2011 commissioned by Valentin & Byhr.

We have filmed many fast running cars. But never have we seen two buses running a few centimeters from the fencing with screeching tires. It was cool to see them push speeds you never thought possible for such large vehicles. We want to thank Patrick and Mike, two drivers with nerves of steel.

The assignment was to make a film about Volvo’s new Hybrid. Valentin & Byhr had a cool idea to put an ordinary bus at an unusual location. This gave us a fun opportunity to dramatize the different features of the bus. We shot the film on the Banana Pier in Gothenburg, using their go-cart track as location. Check out the movie!

Volvo Farathon was produced by Edithouse Film Works in September 2011 commissioned by Valentin & Byhr.

Ringhals is Scandinavia’s biggest producer of electricity. Ten years ago Ringhals built an informational center in order to cope with all their tourists. They started an interactive exhibition with fun activities like making electricity and building your own nuclear power plant. They also built a gigantic movie theater and Edithouse were commissioned to produce a film introducing the power plant, a film which were to be seen by over 130 000 people.

Tobias Garsell, director  ”It’s fun that our film has lasted 10 years, but it’s even more fun that we got to make another one.”

This year we got the chance to make a new film which were shot at the Museum of Bohuslän. The film can only be seen in Ringhals movie theater so we recommend you all to go there.

Sigvald Hallberg, from Ringhals informational unit “To produce a film that in an accessible and exciting way explains how a nuclear power plant works was a big challenge. But it came out great and everyone is welcome to come and watch the film at our venue”

The Ringhals film was produced by Edithouse Film Works in June 2011 commissioned by Ringhals.

It’s said that it takes 30 seconds to create an opinion of someone. The same can be said about film. You have to create a good foundation for your storytelling. To start off with tons of information will quickly bore the audience. Still this is constantly seen in many corporate films.

With the above said, we’re very proud and happy for the commission by Volvo Group. We were asked to create a film that awakens curiosity and lust before the work of Volvo Group. The film were meant to be used both as a commercial and to recruit new personnel. It was more important to convey a cozy tone of voice then to report the range of products.

Niclas Bergman, director “It’s about saying hello in a nice way, a nice first handshake. Many companies doesn’t even reach out their hands”

To make the film more personal we created a graphic mannerism based on converting illustrations to 3D. The style of the drawings gave warmth and a playful tone that would have been hard to mimic in real life. This style of filmmaking also helped us to show Volvo Groups global presence without having to fly around the world.

A big thanks goes out to Carl Flint for his fine illustrations and to Alex Hansson and Daniel Tegeland that made the drawings come to life in such a fantastic way. Thank you also to Unne Liljeblad who composed the music.

The film can be seen many times and perceived in different ways according to what you choose to focus on. The story of Volvo Group is told with a big dose of imagination and ingenuity, but you don’t have to take in all the details to understand the message. The film is foremost thought to awaken positive feelings before Volvo Group. It’s aiming for your gut, not for your head. Decide for yourself…

The film about Volvo Group was produced by Edithouse Film Works in september 2011 commissioned by Volvo Group.

Produced by Edithouse Film Works in july 2011 commissioned by Valentin & Byhr for Siba.

A car launch goes social. 

The social media took over the big screen in Geneva. For the first time, it was now possible to communicate live with the exhibition stand from both Twitter and Facebook.  

 Produced by Edithouse Film Works in february 2012 commissioned by A+A for Volvo Cars.

It’s with no small amount of pride that we today release the launch film for the new R-Design versions of the Volvo S60 and V60. Shot on RED in Italy and Switzerland during a couple of hectic but fun days. We’d like to thank our clients and the people involved in the project.

The R-Design versions of the Volvo S60 and V60 comes with an even more improved chassie: A strut brace gives the car more direct steering feel, it has monotube damping at the rear, shorter and stiffer springs, even firmer bushings and the new Corner Traction Control system provides even smoother progress in curves.

This video is shot in northern Italy and Switzerland with a Red camera.

Volvo R-design was produced by Edithouse Film Works in june 2010 commissioned by A+A and SCP.

Monaco is a gathering place for the international elite. 

That is why Monaco became our destination when Volvo S80 Facelift was introduced in 2009. A place where the car's elegant design was reflected in the luxurious environment. With the feeling of "Film Noir" we got the premium sense that did the car justice. 

“We were about to shoot Running footage of the new Volvo S80 in Monaco,” says Niclas Bergman. Volvo has previously expressed its approval of the RED camera, partly because you can shoot high-speed, and get an incredible quality. So I wanted to use it in Monaco.

When you shoot high-speed with the RED camera, and crank it down to the correct speed you will get … it is difficult to describe in words, but … still images that moves. Crunchiness, color and depth, that you normally find on a slide, although it is moving images. So, we’ve used the RED a lot. But before Monaco, it has been under calm, controlled conditions. To film a secret car in Monaco is anything but calm. …

Running Footage is, simply put, a car driving on a road. But to get variation in the pictures you’re shooting from helicopters, from a platform on a camera car, from a tripod - in short, filming is anything but calm. Would RED camera ready skaket on the platform at 80 km / h on the roads of France and Monaco?

We arrived in France 10th November. You normally have a “weather-day”, ie you can skip a day if it should rain. This was the opposite, we had one sunny day … The worst storm in living memory came from Italy to Spain. The Riviera was without electricity for several days because of the rain. But the RED camera survived it all. So we had to be creative on the spot; we started to film the raindrops in high-speed, which actually turned out nice, and we used it in the final production.

RED camera is hard disk-based. And here it was, well, a big minus for the RED camera. The helicopter generates vibrations that made the hard drives skip and generate errors. So we used flash cards in the camera instead. The disadvantage of flash cards is that they hold so little information. So we had to change cards very often. You hang the camera diagonally, in a helicopter with an open door, above the sea in France, so it is important to not drop the little card when one is handing it to the photographer …

 Produced by Edithouse Film Works in october 2008 commissioned by SCP for Volvo Cars.

This car possess qualities that you previously needed three different cars to get. It feels like a confident car. We therefore choose to present the V60 plug in hybrid with a 7 meter wide installation film. We used  a technique similar to a hologram.

With a simple touch of a button you can choose from three profiles. V60 plug-in hybrid can be an electric vehicle that runs without exhaust emissions, or a high-performance muscle machine that develops 215 +70 horsepowers and a torque of 440 +200 Nm. Last but not least you can let the electric- and gas engine work together and result in carbon emissions of 0.49 grams / kilometer.

Film is at it’s best when it is direct, when it evoks emotions. According to this philosophy we tried to translate the cars advanced technology to more straight forward visuals. We decided to create strong expressions around three characteristics: purity, potency and cooperation. The final expression became a staging of emotional metaphors.

V60 plug-in hybrid was produced by Edithouse Film Works in March 2012 commissioned by SCP

When preparing a commercial for Edet 50 ideas, regarding what kids can dream up in a bathroom, where laid on the table. These ideas were inspired by the directors’ own experience along with dialogs with kids and parents. The ideas with the biggest visual impact where choosen.

Erik Eger, director: ”Kids never let their imagination get tied up by the environment they’re in. The more complicated a situation, the more genial the solution. Kids are a constant source of inspiration.”

The hardest objects to control when making a film are kids and animals. Since this film had only kids and no adults in it’s cast there was commenced a cooperation with an experienced child cinematographer, Pia Ulin. Everyone was very pleased with the production which became the small adventure that you can see beside this text.

Edet was produced by Edithouse Film Works in September 2010 commissioned by Valentin & Byhr.