Skanska celebrates it’s 125:th anniversary this year. They were looking for someone who could capture their spirit on film. For those of you who didn’t know it, that’s what we do at Edithouse. Forsman & Bodenfors gave us the confidence, resources and the challenge to make a complex film, by corporate movie standards.
To depict a business that has deep roots which grow towards the future, a timeless and safe operation, we felt that a sense of unbroken time would serve the story. Since this was a dialogue driven film, a feeling of real time could put the actress narrative in focus without distraction from cutting.
With the above aesthetics as a template, we created image transitions that move the actress from place to place while hiding the cuts. We move effortlessly between Skanska environments on different continents. This was made possible by Green screen technology and 3D graphics, in collaboration with the team at Haymaker.
We want to thank Forsman & Bodenfors for their cooperation. We want to thank Skanska, who dared to stick their neck out in order to make a corporate film that breaks the template.
The film about Skanska was produced by Edithouse Film Works in April 2012 commissioned by Forsman & Bodenfors.
You can watch the film on Skanska´s homepage, www.skanska.com
