Production for Volvo Cars 2021.
Edithouse was commissioned to produce a new fresh world for the very first all electric car Volvo Cars launched.
In collaboration with Volvo Design we created a visual branding using a pink fashionable concept for the new Volvo XC40.
We had a clear vision already from the start. The car itself required to be center of attention with its stylistically pure and great presence.
We wanted to enhance it, not to bury it in special effects.
To create a beautiful inviting world, we experimented with colour palettes, light, shadows etc.
Client: Volvo Cars
Oskar Johansson, Heléne Cato, Jonas Sagerström & Jennie Martinsson
Director: Niclas Bergman
DOP: Magnus Peterson
Producer: Josefine Nyberg and Hanna Olsson
Editing: Johan Tunell
CGI: Vintr
