This car possess qualities that you previously needed three different cars to get. It feels like a confident car. We therefore choose to present the V60 plug in hybrid with a 7 meter wide installation film. We used a technique similar to a hologram.
With a simple touch of a button you can choose from three profiles. V60 plug-in hybrid can be an electric vehicle that runs without exhaust emissions, or a high-performance muscle machine that develops 215 +70 horsepowers and a torque of 440 +200 Nm. Last but not least you can let the electric- and gas engine work together and result in carbon emissions of 0.49 grams / kilometer.
Film is at it’s best when it is direct, when it evoks emotions. According to this philosophy we tried to translate the cars advanced technology to more straight forward visuals. We decided to create strong expressions around three characteristics: purity, potency and cooperation. The final expression became a staging of emotional metaphors.
V60 plug-in hybrid was produced by Edithouse Film Works in March 2012 commissioned by SCP
