It’s said that it takes 30 seconds to create an opinion of someone. The same can be said about film. You have to create a good foundation for your storytelling. To start off with tons of information will quickly bore the audience. Still this is constantly seen in many corporate films.
With the above said, we’re very proud and happy for the commission by Volvo Group. We were asked to create a film that awakens curiosity and lust before the work of Volvo Group. The film were meant to be used both as a commercial and to recruit new personnel. It was more important to convey a cozy tone of voice then to report the range of products.
Niclas Bergman, director “It’s about saying hello in a nice way, a nice first handshake. Many companies doesn’t even reach out their hands”
To make the film more personal we created a graphic mannerism based on converting illustrations to 3D. The style of the drawings gave warmth and a playful tone that would have been hard to mimic in real life. This style of filmmaking also helped us to show Volvo Groups global presence without having to fly around the world.
A big thanks goes out to Carl Flint for his fine illustrations and to Alex Hansson and Daniel Tegeland that made the drawings come to life in such a fantastic way. Thank you also to Unne Liljeblad who composed the music.
The film can be seen many times and perceived in different ways according to what you choose to focus on. The story of Volvo Group is told with a big dose of imagination and ingenuity, but you don’t have to take in all the details to understand the message. The film is foremost thought to awaken positive feelings before Volvo Group. It’s aiming for your gut, not for your head. Decide for yourself…
The film about Volvo Group was produced by Edithouse Film Works in september 2011 commissioned by Volvo Group.
