Accessory films for cars have traditionally focused on the technical side of things, and not as much on what it can do for the user. Edithouse was commisioned by SCP to produce 3 films that show some of Volvo cars accessories in a slightly different way.
“Marie Hernmarck at SCP contacted us and wanted us to do 3 films that had a more enjoyable and up-beat tone than is usually found in these types of films, “says Tobias Garsell, director at edithouse. “She had an idea involving more speed and excitement and joy. Child safety, Rear seat entertainment, and a Cargo System was on the table. To our disposal we had an arsenal of bags in every shape and color, a gaggle of children in numerous attires, and a horse, that had to go into the car - sometimes all at the same time. An interesting shoot in every sense of the word. ”
John Tunell, editor at edithouse continues: “There was a bit of puzzle solving to be done in post-production, especially with Child safety film. The idea was that people and events should constantly change places in the car, which resulted in some interesting problems during editing. Also, the “car” that was filmed was basically nothing more than the seats they sat in, so the rest of the car we had to add in post. Not quite as easy as it sounds but it came out looking great, and the client was more than happy. ”
Produced by Edithouse Film Works in juni 2009 commissioned by SCP for Volvo Cars.