Volvo is face-lifting their most important car models, the best selling 60 - cars. Edithouse got the honorable job of telling this story visually. This was a package of 13 films that are supposed to cover many of Volvo’s future marketing needs. We filmed in Barcelona and Saragossa and made out a plan to gather as wide a range of coverage as possible.
One of the project high points were when the Chief Constable of Saragossa cordoned off city traffic in order for us to drive through the whole town as fast as allowed:)
Produced by Edithouse Film Works in april 2013 for Volvo Cars. Agency SCP.
