The Shanghai motorshow revealed Volvo cars' latest additions to true premium luxury: The XC90 Excellence and the XC90 Excellence Lounge Concept.
Together with A+A Communication we set out to create visuals that would not only support the new premium products but also enhance the rest of the show in a way consistent with the new releases.
A 360° display provided stunning true 19K films that helped emerge the visitors into the show. A mixture of live presentations with speaker support and pre-recorded interviews with key project people, the show also included a live concert with artist Viola, enhanced with a unique film montage, as well as a multitude of scandinavian panoramas and backdrops.
The 20 min show gave the audience a display of true premium scandinavian luxury.
Produced by Edithouse Film Works in april 2015. Commissioned by A+A Communication for Volvo Cars.
