Edithouse along with Valentin & Byhr have produced the first commercial for Saab’s brand new 9-4X. A car reaching for the American market that also complements Saab’s line with a crossover. The film has spawned positive reactions and states a good example of how a film can create headlines and inspire both press and customers. Read more below…
”Alongside the world premiere Saab has released the official car commercial, a one minute film that will grace our TV screens shortly. As usual when it comes to Saab’s commercial work it is esthetically very handsome, clean and scandinavian. Saab has found an advertising agency that makes it stick out without making it over the top. Though I’m not a Saab fanatic I must say that it is a very good looking production. Now take a look at the film below and send a comment, but above all, send a comment about this car taking on the roads for the first time.”
Saab 9-4X was produced by Edithouse Film Works in november 2010 commissioned by Valentin & Byhr.