Polestar MY24 Line Up

Polestar MY24 Line Up

Production for Polestar 2023

Polestar is expanding their portfolio of cars, and here our task was to highlight design updated. Thus we had the pleasure to spend a couple of days in Provence, France to get this fantastic footage.

One of the challenges during the days allocated to this location in Greoliers was the security. When two cars drive in both lanes in the mountains, we always establish that the security is closely ensured. We closed off the road for oncoming traffic as the cars are filmed in both lanes.


This film is 1 of 2 films that were included in covering different sites of Polestars markering needs.

Client Polestar

Daniel Lidén, Annika Trana Lagerholm, Charlie Cronborg

Director: Daniel Lidén

DOP: Olle Kirchmeier

Producer: Josefine Nyberg

Assistant Director: Ludvig Woll

VFX: Haymaker

Editing: Johan Tunell, Jonas Eriksson, Alejandro de Castillo, Niklas Hedenbeck

Grading: Tint Post

Online and retouch: Johan Tunell

Local production company: Rabagast, Eloi Torres, Cristobal Martin, Moi Torne, Vicenc Benet