Commissioned for Polestar 2022
We are proud to share one of our most unique experiences!
To reveal their new SUV, Polestar wanted to unbox Polestar 3 on a small island in the archipelago outside Gothenburg. As we are always up for a challenge, we were excited to get onboard this adventure. Logistically, this project was a bit of a challenge. Nonetheless, it is a rare opportunity for a production of this caliber as it's not everyday we get the chance to film a car from a boat in the ocean. Keeping in mind waves and at times unreliable weather to keep this film as stunning as the end result.
A huge thank you to everyone involved in this production!
Client: Polestar
Production: Edithouse Film Works
Director: Niclas Bergman Executive producer: Josefine Nyberg DOP: Carl Rasmussen
Producer: Hillevi Råberg Drone: Aircam
