Polestar Experience LA
Production for Polestar 2023
In the midst of the dark winter we got the opportunity to exchange the snowy Gothenburg for sunny Los Angeles to shoot a global campaign for the new Polestar 3 which is used as short films on different parts of the web.
We shot the Polestar 3 driving all around Los Angeles. Whether it being the car driving on the highway next to the Pacific Ocean, looking out over the city at Griffith Park or right in Downtown; the stunning lines of the exterior and showing off the cars performance was our main focus.
Polestar 3 is at the pinnacle of luxury, and our task is to show the elegance, innovation, and superior design of this new luxury car.
And where better to do that than in LalaLand.
Client Polestar
Dan Persson, Martin Victorin, Sofie Petrovski, Pia Dueholm
Director: Niclas Bergman
Producer: Josefine Nyberg
DOP: Calle Rasmussen
Editing: Johan Tunell, Jonas Eriksson, Alejandro de Castillo, Niklas Hedenbeck
Grading: Johan Tunell
Local production company: Futuristic Films, Sarah Liles