Winter doesn’t invite exercising. You have to find motivation big enough to overcome darkness and cold. Mattias Daldborg from Garmin wanted us to make a film about the Garmin Forerunner 910XT, an advanced GPS-enabled watch for multi sport practitioners. The film would focus on how the watch can increase motivation for cross country skiers, especially by using the Virtual Racer function (data about your earlier efforts that you can compete against).
In order to depict the growing motivation, we tried various ways of gradually increasing the film’s intensity. The Virtual racer is portrayed by a shadow version of the skier himself. In addition to the skier approaching and finally passing his shadow, we tried to enhance the drama with metaphorical means. The skier is traveling from darkness to light and from coldness to warmth. Even the sound makes a dramatic journey, the music grows from ambience, bass and drums to a richer piece of music.
Kristian Söderström, director, “We wanted to create the presence of physical exercise using both image and sound. An example of this is that we created music from the skier’s breath. The sound of breathing is there as a beat that comes and goes. ”
Garmin Winter Training was produced by Edithouse Film Works in January 2012 commissioned by Garmin.
