The new generation of workwear from Fristad Kansas is on the run.
We chose the approach of a tough fight between clothing and wearer to show off their strength, quality and design. A wild parkour chase combined with a battle. The clothes took centre stage as they struggle to get away from our talents trying to tame the untamed.
Director Tobias Garsell says: Due to our history as a post production house, we’ve grown accustomed to do a lot of work on our films in post; it's just a natural workflow for us. This time we wanted to challenge ourselves and try something different. We decided right from the start to do as much of the effects work as possible in camera - live during the shoot. Keep the digital effects work to a minimum and only use it when absolutely necessary, such as wire removal. Instead we made good use of our models/stunt men Eos and Jonathan, classic editing techniques, and a lot of live visual “cheats”.
We wanted it to be a fast paced, wild ride that embraced the untamed spirit of the Gen Y workwear.
Produced by Edithouse Film Works in March 2014.
Commissioned by SCP GREY for Fristad Kansas.