Volvo is launching a groundbreaking enterprise regarding motors. Our friends at A+A gave us the mission to produce two Volvo commercials, one for Diesel and one for Petrol, that will be shown all over the world.
The major part in this paradigm shift are considering effectiveness without loosing engine power. Instead of, like before, using as many cylinders as possible, Volvo are now maximising every cylinders performance. They’re also blowing air into the motor which creates greater pressure, hence the result: more energy.
So these films explains Volvos new philosophy regarding motors. In essence, the latest word in fuel efficiency.
Produced by Edithouse Film Works in june 2013 for Volvo Cars.