http://edithouse.se Fri, 18 May 2012 09:47:55 +0000 http://backend.userland.com/rss092 en It’s not every day that Volvo release a new car. It’s clearly an event when it happens. Therefore, we were especially pleased when we were asked to produce the first movie about the new V40. The film’s purpose was to present the car visually as an introduction when it’s unveiled to the public for the [...]]]> http://edithouse.se/film_production/volvo-v40/ Winter doesn’t invite exercising. You have to find motivation big enough to overcome darkness and cold. Mattias Daldborg from Garmin wanted us to make a film about the Garmin Forerunner 910XT, an advanced GPS-enabled watch for multi sport practitioners. The film would focus on how the watch can increase motivation for cross country skiers, especially [...]]]> http://edithouse.se/film_production/beat_yourself/ September 2011 At the Autovision – International Automotive Film and Multimedia Festival Edithouse won the following prices: OTTOCAR WINNER for best use of 3D: Volvo Concept Universe   Augusti 2011 At the US International Film and Video Festival Edithouse won the following prices: S-SILVER SCREEN: Saab 9-5 Sport Combi S-SILVER SCREEN: Volvo S60 – Pedestrian [...]]]> http://edithouse.se/film_production/awards-raining-over-edithouse/ The Idea was to make the Liseberg bunny fall from high above and land safely on a package of Edet Soft.   Andreas, 3D artist at Edithouse, tells the story:   “To enhance the feeling of the fall we wanted the wind to make waves in the rabbits’ west and bow tie, but also in [...]]]> http://edithouse.se/film_production/bunnys-fall-softly/ Ringhals is Scandinavia’s biggest producer of electricity. Ten years ago Ringhals built an informational center in order to cope with all their tourists. They started an interactive exhibition with fun activities like making electricity and building your own nuclear power plant. They also built a gigantic movie theater and Edithouse were commissioned to produce a [...]]]> http://edithouse.se/film_production/edithouse-on-the-big-screen/ It’s said that it takes 30 seconds to create an opinion of someone. The same can be said about film. You have to create a good foundation for your storytelling. To start off with tons of information will quickly bore the audience. Still this is constantly seen in many corporate films. With the above said, [...]]]> http://edithouse.se/film_production/a-nice-handshake/ The most important thing when filming cars is to mirror light in the paintwork. Grey weather makes the car look lifeless. We were asked to film the Volvo V50 in Copenhagen in October, a month with very few hours of sun. The challenge then became to create our own “sun”. We built mirrors, one meter [...]]]> http://edithouse.se/film_production/after-rain-comes/ When the chlorophyll is working it’s magic nature gets painted in accent colours. It therefore felt like a challenge to create the feeling of summer in the middle of grey Swedish winter.   Erik Eger, Director: ”As a director I get inspired when spending time in the environment I’m supposed to visualize.”   To enable [...]]]> http://edithouse.se/film_production/the-scent-of-summer/ As a production company with 15 years in the business we have learned to choose film locations with care. Sometimes finding a perfect location just isn’t enough. When Resia wanted to front that they fly to destinations all over the globe, we needed at least three locations with altogether different characteristics to get the message [...]]]> http://edithouse.se/film_production/the-world-in-a-little-box/ Can’t beat the feeling when a late summer day suddenly blossoms and makes it seem like fall is cancelled. We entered the ocean with a wooden boat, explored lonely shores and landed islands left in peace by the last summer guests. Edithouse Film Works got the opportunity to make a film that would be shown [...]]]> http://edithouse.se/film_production/last-breath-of-summer/