It’s not every day that Volvo release a new car. It’s clearly an event when it happens. Therefore, we were especially pleased when we were asked to produce the first movie about the new V40.

The film’s purpose was to present the car visually as an introduction when it’s unveiled to the public for the first time in Geneva 2012. Reveal films is a genre in itself. It’s about evoking as much interest as possible. You want to highlight some angles and features that the maker is particularly proud of. The car has to be shown in it’s best light.

Since the car for reasons of confidentiality must not be driven outside prior to the unveiling, the filming takes place in a studio environment. In these circumstances you’re usually limited to a stationary car in a room. The Challenge therefore lies in making something small and confined look bigger. It’s very much about style, lighting and editing. It’s movie magic.

Volvo V40 was produced by Edithouse Film Works in February 2012 on behalf of A + A.

Winter doesn’t invite exercising. You have to find motivation big enough to overcome darkness and cold. Mattias Daldborg from Garmin wanted us to make a film about the Garmin Forerunner 910XT, an advanced GPS-enabled watch for multi sport practitioners. The film would focus on how the watch can increase motivation for cross country skiers, especially by using the Virtual Racer function (data about your earlier efforts that you can compete against).

In order to depict the growing motivation, we tried various ways of gradually increasing the film’s intensity. The Virtual racer is portrayed by a shadow version of the skier himself. In addition to the skier approaching and finally passing his shadow, we tried to enhance the drama with metaphorical means. The skier is traveling from darkness to light and from coldness to warmth. Even the sound makes a dramatic journey, the music grows from ambience, bass and drums to a richer piece of music.

Kristian Söderström, director, “We wanted to create the presence of physical exercise using both image and sound. An example of this is that we created music from the skier’s breath. The sound of breathing is there as a beat that comes and goes. ”

Garmin Winter Training was produced by Edithouse Film Works in January 2012 commissioned by Garmin.

September 2011

At the Autovision – International Automotive Film and Multimedia Festival Edithouse won the following prices:

OTTOCAR WINNER for best use of 3D: Volvo Concept Universe

Augusti 2011

At the US International Film and Video Festival Edithouse won the following prices:

S-SILVER SCREEN: Saab 9-5 Sport Combi

S-SILVER SCREEN: Volvo S60 – Pedestrian Detection

C-CERTIFICATE for CREATIVE EXCELLENCE:  Volvo S60 and V60 R-Design

May 2011

At the World Media Festival in Hamburg Edithouse won the following prices:

Intermedia-globe GOLD: Introducing the new Saab 9-5

Intermedia-globe SILVER: Volvo S60 and V60 R-Design

Intermedia-globe SILVER: Introducing the New Saab 9-4X

The Idea was to make the Liseberg bunny fall from high above and land safely on a package of Edet Soft.

Andreas, 3D artist at Edithouse, tells the story:

“To enhance the feeling of the fall we wanted the wind to make waves in the rabbits’ west and bow tie, but also in his ears, tongue and cheeks. We also added clouds that rushed past to enhance the feeling of speed. It was great fun to animate such a lively character.”

It became a happy and lovely little film. Take a look!

The Liseberg bunny was produced by Edithouse Film Works in June 2011 commissioned by Valentin & Byhr.

Ringhals is Scandinavia’s biggest producer of electricity. Ten years ago Ringhals built an informational center in order to cope with all their tourists. They started an interactive exhibition with fun activities like making electricity and building your own nuclear power plant. They also built a gigantic movie theater and Edithouse were commissioned to produce a film introducing the power plant, a film which were to be seen by over 130 000 people.

Tobias Garsell, director  ”It’s fun that our film has lasted 10 years, but it’s even more fun that we got to make another one.”

This year we got the chance to make a new film which were shot at the Museum of Bohuslän. The film can only be seen in Ringhals movie theater so we recommend you all to go there.

Sigvald Hallberg, from Ringhals informational unit “To produce a film that in an accessible and exciting way explains how a nuclear power plant works was a big challenge. But it came out great and everyone is welcome to come and watch the film at our venue”

The Ringhals film was produced by Edithouse Film Works in June 2011 commissioned by Ringhals.

It’s said that it takes 30 seconds to create an opinion of someone. The same can be said about film. You have to create a good foundation for your storytelling. To start off with tons of information will quickly bore the audience. Still this is constantly seen in many corporate films.

With the above said, we’re very proud and happy for the commission by Volvo Group. We were asked to create a film that awakens curiosity and lust before the work of Volvo Group. The film were meant to be used both as a commercial and to recruit new personnel. It was more important to convey a cozy tone of voice then to report the range of products.

Niclas Bergman, director “It’s about saying hello in a nice way, a nice first handshake. Many companies doesn’t even reach out their hands”

To make the film more personal we created a graphic mannerism based on converting illustrations to 3D. The style of the drawings gave warmth and a playful tone that would have been hard to mimic in real life. This style of filmmaking also helped us to show Volvo Groups global presence without having to fly around the world.

A big thanks goes out to Carl Flint for his fine illustrations and to Alex Hansson and Daniel Tegeland that made the drawings come to life in such a fantastic way. Thank you also to Unne Liljeblad who composed the music.

The film can be seen many times and perceived in different ways according to what you choose to focus on. The story of Volvo Group is told with a big dose of imagination and ingenuity, but you don’t have to take in all the details to understand the message. The film is foremost thought to awaken positive feelings before Volvo Group. It’s aiming for your gut, not for your head. Decide for yourself…

The film about Volvo Group was produced by Edithouse Film Works in september 2011 commissioned by Volvo Group.

The most important thing when filming cars is to mirror light in the paintwork. Grey weather makes the car look lifeless. We were asked to film the Volvo V50 in Copenhagen in October, a month with very few hours of sun. The challenge then became to create our own “sun”.

We built mirrors, one meter in height, with handles to be able to angle them to the right position. These mirrors made it possible to transport and aim the light in our preferred direction. This gave us sunny and warm images, despite the fact that it was raining half the shoot. Now the film is running as a commercial on TV, produced by Forsman and Bodenfors.

Volvo V50 were shot and produced by Edithouse Film Works in October 2010, commissioned by SCP

When the chlorophyll is working it’s magic nature gets painted in accent colours. It therefore felt like a challenge to create the feeling of summer in the middle of grey Swedish winter.
 
Erik Eger, Director: ”As a director I get inspired when spending time in the environment I’m supposed to visualize.”
 
To enable that kind of creative basis visits to warm environments were made, such as hothouses and the rain forest room in Universeum.
 
Erik Eger: ”When you dwell in 20 degrees, you awaken connections and images that usually stay buried during winter. The more senses involved, the stronger the inspiration.”
 
The creative result of the green study visits later functioned as a map for the film crew when building a summer paradise on a sound stage. With the cooperation of  Blomsterlandets’ gardeners and along with careful lightning you could almost smell the scent of summer.
 
Blomsterlandet was produced by Edithouse Film Works in Mars 2011, comissioned by Stendahls.

As a production company with 15 years in the business we have learned to choose film locations with care. Sometimes finding a perfect location just isn’t enough. When Resia wanted to front that they fly to destinations all over the globe, we needed at least three locations with altogether different characteristics to get the message through.  The choice fell on Cape Town South Africa. There you can find a broad range of scenery which gives you many possibilities when staging a situation for the camera. With a half hour drive between every location we built New York, Marrakech and Saint Tropez.  Africas’ southernmost town is the world in a little box.
 
Resia was produced by Edithouse Film Works in januari 2010 commisioned by Valentin & Byhr.
 

Can’t beat the feeling when a late summer day suddenly blossoms and makes it seem like fall is cancelled. We entered the ocean with a wooden boat, explored lonely shores and landed islands left in peace by the last summer guests.

Edithouse Film Works got the opportunity to make a film that would be shown when Volvo where to reveal their brand new concept car in Frankfurt 2011. The intention of this project where to enhance Volvo’s connection to Scandinavia, to catch a little bit of the Nordic soul on film.

Many thanks to Magnus Tingsek who composed and performed the music.
You can hear more music from Magnus here:
http://open.spotify.com/artist/7ld5C8ya3nwAnCTHG923VE

Volvo Concept You was produced by Edithouse Film Works in september 2011 commisioned by A+A and SCP.