At the Geneva motorshow Volvo cars revealed five new models of the All new Volvo XC90 - Volvo's first car based on the SPA-platform. This time, with five cars instead of one, a slightly different exhibition set up was required.
A circular 270° floor mounted screen provided a sheltered area from the rest of the motorshow - the relaxing environment on the inside contrasting to the hectic world on the outside. In that area a slowly rotating exhibition floor provided a glimpse into calm Scandinavian nature, while at the same time providing info about the new car models.
The mood of the exhibition area was based on the four seasons - shifting seamlessly from one to the other. An interactive floor added to the illusion.
On occasion all the screens in the area synced and acted as one to draw attention to a interactive media stand at the center of the show.
Produced by Edithouse Film Works in February 2015.
Commissioned by SCP Grey for Volvo Car Group.