edithouse adds color to Nelly

To color grade a movie or a TVC is very much to enhance and improve what’s already there. You’ve got the material you’ve got. If there’s no color information in the image you’re working with, then you’re rather limited as color grader. “With that in mind it was a lot of fun to go through the material that Carl and Jim from Relax film brought with them from the shoot,” says Anders Hjelmström, color grader at edithouse.

“The photographer, David Hellman, had done a brilliant job and there was some beautiful images to work with. As a color grader, with material this good you can’t be other than grateful. You don’t have to spend time on the purely technical grading, but instead move on to being creative. This is the 3rd or 4th job I do with Carl and Jim and it feels very nice to have them coming back. I knew the Nelly job would be fine as I leafed through the treatment that Stendahls had. This was undoubtedly the most ambitious job I’ve done for them and I’m glad it turned out as good as it did.”

“We played around with different shades and tonal ranges a bit, but decided pretty soon to move towards the blue tone you see in the final result. In addition to the grading there was some painting to be done as well. Furthermore, we added a slight camera movement and some flicker to reinforce the feeling of a classic hand-cranked movie camera. Everything was shot on RED, and once again the camera confirmed that the digital format is here to stay. The color range is fantastic. The offline was cut in AVID and then we lifted the whole project into Flame where it was graded and compiled. ”