C30 styling kit

Towards the end of summer Edithouse was commissioned by ad agency SCP to make three
films that presented the Volvo C30s new accessories and styling kit. Besides being presented in traditional ways, the films were also to be projected onto the windows of a specially constructed Volvo C30 at the Frankfurt Motor Show.

“It was both a creative and a technical challenge to create films that would be displayed in several different ways, and although time was limited I think in the end the result looked very good,” says Johan Tunell at Edithouse who created the films.

The films show the accessories you can adorn the C30 with, and the interior and exterior styling options available.

“There was no footage shot for this project, so I worked with still images and graphic elements. In our Smoke I constructed a virtual studio that I “placed” a styling kit equipped C30 in. With the help of different angles, camera movements, transitions, graphic and text elements arranged in depth, I tried to create the illusion that there actually was a real car, filmed in a studio. As icing on the cake I then added animated arrows that landed on the different styling details. ”

“There are several cool styling features in these films and if I had a C30, I would have been more than a little keen on acquiring them, “says Johan and continues with a laugh “… but I travel by bus, so that’s not gonna happen!”